With the App of Massive Distraction—Cheetos’ first-ever mobile app—we went straight after the #1 cause of productivity: thinking. Across the digital media spectrum, attention spans were shut down on contact. RESULTS:  The app quickly cracked the Top 10 of ALL free apps in the App Store. Cats took over factories, yoga studios shuttered, distractibility skyrocketed by a factor of 11. And most importantly, we taught untold millions how to stop paying attention the RIGHT way.

Tagline: Take a Cheetos break with Cheetos